Page Speed and SEO โโis a key to the success of your website. Apart from being one of the features of the known scale, it is also essential. No one (people or search engines) wants to spend their time waiting for your pages to load, especially if there are many other websites on the same topic that are loading faster. The good news is that there are ways to improve the speed of your page by improving your website’s infrastructure and following some great tips. Speed is essential when building a conversion rate and a website used by search engines. However, speeding up your website is not an easy task. Your problem could be anything from poorly written code to images or significant page elements
Google also provides the Page Speed Insights tool to find out what you need to fix in your research.
In this article, you will learn:
- What is page speed?
- SEO best practices
- ways to increasing your page speed
What is Page Speed?
Page speed is a measure of how fast content is on your page.
Page speed is often confused with “site speed,” which is the page speed of the sample page views of the site. It is also defined as “page loading time” (the time it takes to display content on a particular page fully) or “first-byte time” (how long it takes for your browser to get the first byte of information from a webserver).
The loading speed of a particular page may vary (average slower or faster), which is why it is crucial to test them individually and increase the speed of all your pages.
SEO Best Practices
Google has shown that site speed (and, as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google may be able to accurately measure time by the first byte as it looks at page speed. Additionally, a slower web page pace approach that search engines like google and yahoo can move slowly fewer pages the use of their launched budget, which could affect your index.
Page speed is also essential for user information. The pages with more extended loading tend to have higher flight rates and lower quality pages. Longer loading times have also been shown to affect conversion adversely.
Why is Page Speed is Important for SEO?
Google officially announced that page speed was part of the Google ranking algorithm.
The main reasons that forced them to increase page speed as a rank level were:
- make users happy and spend more time on the website.
- lessen running costs (much less bandwidth and higher use of server resources)
- generate a lot of sales (and conversions in general).
- Fast forward to today, page speed is now more critical than ever.
- Statistics show that slow-loading websites are losing customers because most users are unwilling to wait more than 3 seconds for a website to load.
Increasing your Page Speed in SEO:
To increase your page speed, follow the best practices below.
Compress and Optimize Your Images:
In most cases, the web page slows down because of the value and size of the images. High-quality images and other visual elements are essential for SEO and use, so removing them completely is not an option. All you have to do is try to reduce their file size without sacrificing their quality. New responsive images are created with WordPress automatically, not fully customized even if the original image is well done. This means that you will need to use an image compression service or enlarge images manually using image Optima or other software.
Optimize the delivery of videos:
Another thing that can slow down your pages a lot, if not correctly prepared, is videos. When embedding videos in your content, you should follow these best practices:
Upload videos to streaming service:
The best way to reduce the impact of videos on page loading speed is to upload them to a YouTube or Vimeo streaming service and upload them to your website. By doing so, your server is not responsible for streaming video content, but the content comes directly from the provider.
Disable auto-play video:
Make sure you are not playing auto-play besides being a bad user experience and slowing down page loading too much.
Final Wording
Your site taking a few seconds to load will adversely affect your ability to engage visitors and generate sales. If your site takes more than three seconds to load, you lose about half of your visitors before they reach your site. That alone is a significant contribution to your potential transformation.
And for visitors who decide to stick with it, your slower loading times may prevent them from returning in the future. In another survey, 79% of customers said they would not return to a site that did not perform well.
Frequently Asked Question (FAQS)
What is a good page speed?
For a quick response, Google’s recommended page load time is less than two seconds: “Two seconds is the e-commerce website acceptance limit. At Google, we aim to be less than half a second. “Quick news, especially when it comes to customer service
What is an excellent mobile page speed?
Perform website speed tests and increase your website performance to ensure you provide as many mobile users a page as quickly as possible. Even if mobile networks are fast, it’s best to load the page in less than 3 seconds or less than 1 or 2 seconds with Google’s recommendations.
What are SEO tools?
SEO tools provide detailed information and warnings about the overall health and success of your website. They help identify potential areas and identify weaknesses or issues that may prevent you from evaluating and gaining visibility.
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